About Jorge Betancourt

In the 1990s a young athletic prodigy from Miami by the name of Jorge “Chic” Betancourt emerged on the competitive bodybuilding scene. His long, full muscles, remarkable symmetry and sharp definition had never before been seen in someone so young.

Upon winning the Teenage USAs in 1989 and the Teenage Nationals in 1990, Jorge quickly became as popular a media figure as top professional bodybuilders vying for the Mr. Olympia title. He received hundreds of letters from fans around the world every week and made repeat appearances on ESPN’s bodybuilding programs in addition to starring in the best-selling video Teen Wonderboy. In 1991, Jorge became the first and only teenager to win the Southern States, a prestigious regional bodybuilding competition. At 5’5” and 165 pounds, he handily defeated men as much as fifteen years older and seventy pounds heavier, proving that quality can supersede quantity. There was talk of him becoming one of the greatest bodybuilders of all time.

Then, just as suddenly as Jorge had appeared on the scene, he vanished from it. Though most young men in his position would have blindly pursued more titles and trophies, Jorge shrewdly decided to make his mark on the business side of the bodybuilding industry. He built a successful personal training facility in exclusive Coral Gables where he employed a fully certified staff of personal trainers catering to south Florida’s elite. In 2001 he decided that that he wanted to make a positive impact on the bodybuilding community by getting into the business of formulating dietary supplements for this unique breed of athlete.

Jorge relates: “I knew that with the knowledge and experience I had accumulated over the years, I could formulate an entirely unique line of supplements that would simplify and excite the serious bodybuilding athlete’s life and provide him or her with results that can be seen and felt immediately. I’m known for having values that are consistent with my actions. I had no doubt that with the right people and technologies behind me I could build supplements with a reputation for the same.”

Based on this commitment to integrity, Jorge and his wife Charlene launched Betancourt Nutrition in 2002. The first product released was RIPPED JUICE™, a dietary supplement formula used by serious male and female bodybuilding athletes for control of body fat and stimulation of energy levels.

Why Supplements ?

Visit any highly-populated cosmopolitan city in the world. Walk down the busiest streets. You name the city, chances are you won’t see many bodies flexing large, polished muscles. Exceptionally-built physiques are rare --perhaps 1 in 100,000.

Normal begets normal.

The rarity of muscular bodies is easy to explain: It’s not easy building muscle. To make your muscles bigger you must push them far beyond the normal physiological call of duty. Resistance exercise, the mainstay of bodybuilding training, seems to do the trick. After pushing your muscles “beyond normal” in the gym, however, you need to support them nutritionally to the same degree. It’s here that dietary supplements can make your life much easier and more enjoyable.

Why Betancourt Nutrition ?

Long overdue is an intelligently rebellious company capable of saving the bodybuilding community from atrophy, not only of muscle but of mind. The goal of Betancourt Nutrition is to provide the hardcore bodybuilding nonconformist with an alternative to the homogenized sameness of the suburban supplement scenery by developing “addictively sweet” and “immediately anabolic” formulas capable of reliably re-charging the senses.

Training, recovering, building, improving –Betancourt Nutrition has broken out of the soulless, tasteless mold of contemporary supplement formulas and made the achievement of these goals intensely real and flavorful. Setting Betancourt Nutrition further apart from the “herd” is the fact that it has its own manufacturing laboratory where its team of expert nutritional architects formulates, tests and certifies every supplement with the attention to detail, passion and dogged perseverance of makers of fine wine.

Betancourt Nutrition was founded by Jorge Betancourt in 2002 in Miami. Jorge is a husband, father and former National Physique Committee (NPC) bodybuilding champion athlete and media spokesperson with over 20 years of experience and a reputation for credibility.